参与打造Facebook 前高层后悔:撕裂社会深感内疚

  曾任Facebook用户成长部门主管的帕里哈皮提亚忏悔表示我们创造出撕裂社会运作纹理的工具,对曾参与打造脸书深感内疚。(图取自Pixabay图库)

社群网站巨擘脸书(Facebook)前总裁上月抨击脸书利用人心弱点让人上瘾,制造社会认可的回馈循环后,曾任用户成长部门主管的帕里哈皮提亚也忏悔说,对曾参与打造脸书深感内疚。

美国财星杂志(Fortune)报导,风险资本家帕里哈皮提亚(Chamath Palihapitiya)在史丹佛商学院演讲时表示,俄罗斯利用脸书干预美国2016年大选,使他对脸书撕裂社会的角色产生极大的罪恶感。

他还说,脸书鼓励假的、短暂的流行,让用户感到空虚,进而需要另一种刺激,这种恶性循环驱使人们不断分享自己认为能够获得他人认同的贴文。

帕里哈皮提亚说,他不想被程式控制,所以自己不用脸书,也禁止小孩使用,并建议听众戒掉社群网站。

现任社会资本(Social Capital)执行长的帕里哈皮提亚上月发表上述言论,直到本周才在媒体上曝光。

他说,我们创造出撕裂社会运作纹理的工具;印度WhatsApp流传一则假讯息,导致7人遭私刑处死,帕里哈皮提亚也以此为例,说明谣言如何透过WhatsApp散播。

帕里哈皮提亚说:倘若你餵食这头野兽,这头野兽有朝一日会毁了你。假如你出手抵制,我们就有机会控制并驾驭它。我们创造了一种靠脑内多巴胺驱动的短期回馈迴圈,破坏了社会运作。没有公民论述,没有合作,只有不实资讯和谎言。

他还说,这是个全球问题,不光是俄罗斯去年在脸书操作广告一事。

文章来源: 中央社 于


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